Cookie Policy
Last Updated: 20-03-2026
1. Introduction
This Cookie Policy explains how TRADECLOVER LLP ("TRADECLOVER", "we", "us", or "our") uses cookies and similar technologies on our websites, mobile applications, and related online services (together, the "Platform").
It should be read together with our Privacy Policy, which explains how we collect, use, disclose and protect personal data more generally.
By continuing to browse or use the Platform, you agree that we can store and access cookies and similar technologies as described in this Cookie Policy, subject to your preferences and applicable law.
If you do not agree with the use of cookies as set out herein, you should adjust your browser/app settings accordingly, use our cookie management tools, or refrain from using the Platform.
2. What Are Cookies and Similar Technologies?
Cookies are small text files that are placed on your device (computer, tablet, mobile phone, or other internet-enabled device) when you visit a website or use an online service. They help the website recognise your device and store certain information about your preferences or past actions.
Software development kits (SDKs) and mobile identifiers (such as IDFA or Android Advertising ID) perform a similar function within mobile applications.
Pixel tags / web beacons are small pieces of code or transparent images embedded in websites, emails, or apps that monitor usage and interactions.
Local storage and session storage are technologies that allow a website or application to store data on your browser or device for various purposes.
In this Cookie Policy, we refer to all of these technologies collectively as "cookies" unless otherwise specified.
3. Who Sets Cookies?
First-party cookies: placed directly by TRADECLOVER when you visit or use our Platform.
Third-party cookies: placed by third parties (such as analytics providers, advertising networks, social media platforms, payment service providers, fraud prevention and security partners) when you use the Platform.
We do not control the operation of third-party cookies, and their use is subject to the third parties' own privacy and cookie policies.
4. Why We Use Cookies
We use cookies and similar technologies for the following overarching purposes:
1. To operate and secure our Platform Ensuring basic functionality, network and information security, fraud prevention, and safe transactions.
2. To improve your experience Remembering your preferences (such as language and region), login state, and items of interest to streamline your use of the Platform.
3. To understand and improve our services Measuring how our Platform is used, which features are popular, and how campaigns perform so we can improve functionality, content, and user experience.
4. To personalise content and marketing Showing relevant recommendations, offers, and advertisements on and off the Platform, subject to your consent where required.
5. To comply with legal obligations Maintaining records of consents and settings, and supporting our compliance with applicable laws and regulations.
5. Types of Cookies We Use
The specific cookies used on the Platform may change from time to time as we update or improve our services. However, they generally fall into the categories described below.
5.1 Strictly Necessary Cookies
These cookies are essential for the operation of the Platform and cannot be switched off in our systems. They are usually set only in response to actions made by you such as:
Navigating between pages and using essential features
Logging in to secure areas
Maintaining your session and security
Processing orders, payments, and other core marketplace transactions
Without these cookies, our services may not function properly. Although you can set your browser to block or alert you about these cookies, some parts of the Platform will then not work.
Examples of purposes:
Authentication and session management
Fraud detection and prevention
Load balancing and technical performance
Security (e.g., detecting repeated failed login attempts)
5.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with the Platform by collecting information such as which pages are visited most often, how users move around the site or app, and whether error messages are shown. They are used to:
Measure traffic and usage trends
Analyse the effectiveness of content and features
Diagnose and fix technical issues
Improve overall performance and user experience
The information collected by these cookies is typically aggregated. Where it is possible to identify you from the data (alone or in combination with other data), we treat it as personal data and handle it in accordance with our Privacy Policy.
Examples of purposes:
Web and app analytics
A/B testing and feature experiments
Understanding referral sources and campaign performance
5.3 Functional Cookies
Functional cookies allow the Platform to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.
If you do not allow these cookies, some or all of these services may not function properly.
Examples of purposes:
Remembering your preferences (language, region, default currency)
Remembering your saved items or recent views
Providing enhanced features such as chat support, wish lists or personalised dashboards
5.4 Advertising and Targeting Cookies
These cookies may be set through our Platform by us or our advertising partners. They are used to:
Deliver advertisements that are more relevant to you and your interests
Limit the number of times you see an advertisement
Measure the effectiveness of advertising campaigns
Build audiences or segments for relevant marketing
These cookies may track your browsing habits across websites or apps to build a profile of your interests. If you do not allow these cookies, you will still see advertisements, but they may be less relevant to you.
Examples of purposes:
Interest-based and behavioural advertising
Retargeting/remarketing campaigns
Measuring impressions, clicks, conversions, and other ad metrics
5.5 Social Media Cookies
These cookies are set by social media services that we have added to the Platform to enable you to share our content with your friends and networks, or to log in using your social media accounts.
These cookies can track your browsing across other sites and build a profile of your interests. This may impact the content and messages you see on other websites you visit.
If you disable these cookies, some social sharing and login features may not work.
6. Examples of How We Use Cookies on the TRADECLOVER Platform
Depending on the part of the Platform you use (for example, as a buyer, seller, or visitor) we may use cookies for the following illustrative purposes:
To keep you signed in as you move between sections of the Platform
To remember your account type (buyer/seller) and show relevant dashboards
To store your marketplace preferences (e.g., preferred product categories or filters)
To remember the items you have viewed or shortlisted so you can easily return to them
To understand how users engage with specific marketplace features, such as search, product listing pages, negotiation or messaging tools, and payment flows
To prevent duplicate form submissions, fraudulent transactions, or abusive behaviour
To show relevant recommendations or offers based on your activity on the Platform, subject to your consent where required
The exact cookies in use can change as we improve our systems. A more detailed and current list of cookies (including cookie names, providers, purposes, and durations) is available here:
Detailed Cookie List: tradeclover.in/cookie-policy
7. Third-Party Cookies and Service Providers
We work with various third-party service providers and partners who may place cookies when you visit or use the Platform. These may include, for example:
Analytics and measurement providers
Advertising and marketing partners
Social media platforms and login providers
Payment gateways and financial service providers
Customer support and communication tools
Security, fraud prevention and risk management providers
Cloud hosting and infrastructure service providers
These third parties may use cookies and similar tools to:
Provide their services to us (for example, analytics, payments, fraud checks)
Help deliver relevant advertising to you (on our Platform or third-party sites/apps)
Integrate their functionality into our Platform (for example, embedded social media content or single sign-on)
Where required by applicable law, we obtain your consent before such third-party cookies (other than strictly necessary cookies) are placed on your device.
A representative, non-exhaustive list of key third-party vendors that may set cookies or similar technologies on the Platform is available here:
Third-Party Vendor List: [To Be Announced]
Each third party's use of information collected via their cookies is governed by their own privacy and cookie policies. We encourage you to review those policies for more details.
8. Duration of Cookies (Retention)
Cookies can remain on your device for different periods:
Session cookies: These cookies are temporary and expire once you close your browser or app session. They are typically used for essential functions such as maintaining your login state during a session.
Persistent cookies: These cookies remain on your device for a longer period or until you delete them. They are used, for example, to remember preferences or to perform analytics and advertising over time.
The specific duration of each cookie will depend on its purpose and is typically indicated in our detailed cookie list:
Cookie Duration and Retention Details: [ To Be Announced]
We retain cookie-related information only for as long as necessary to fulfil the purposes described in this Cookie Policy or as required by applicable law.
9. Your Choices and How to Manage Cookies
You have several options to manage or control how cookies are used on the Platform.
9.1 Our Cookie Management Tool
We provide a cookie management tool that allows you to manage your cookie preferences, including enabling or disabling non-essential cookies (such as analytics, advertising, and social media cookies) at any time.
You can access this tool here:
Cookie Settings / Preferences Centre: [ To Be Announced]
Using this tool, you can:
Review categories of cookies and their purposes
Enable or disable specific cookie categories (where applicable)
Withdraw or modify your consent for non-essential cookies at any time
Please note:
Strictly necessary cookies cannot usually be disabled via this tool as they are essential for the Platform to function.
Changes you make through the tool may not immediately remove cookies that have already been set, but they will restrict further use where feasible.
9.2 Browser Settings
Most web browsers allow you to:
View which cookies are stored on your device
Block or restrict cookies from certain websites
Delete all or specific cookies
Configure settings to block all cookies or to receive alerts before a cookie is placed
The procedures for managing cookies vary depending on the browser. You may refer to your browser's help section for more information. If you block or delete cookies, some features of the Platform may not work properly, and your overall experience may be affected.
9.3 Mobile App Settings
On mobile devices, you may adjust permissions and settings in your device's operating system to limit or reset advertising identifiers
Manage in-app preferences (such as analytics and personalised advertising settings) where available
9.4 Third-Party Tools and Industry Opt-Outs
Some third-party providers and advertising partners may offer their own opt-out mechanisms for specific cookies or interest-based advertising. You may consult their privacy or cookie policies for more information.
Please note that opting out through such mechanisms does not mean you will no longer see advertisements; it generally means the ads will be less tailored to your interests.
10. Withdrawal of Consent
Where we rely on your consent to use cookies (other than strictly necessary cookies), you have the right to withdraw your consent at any time.
You can do this by:
Changing your preferences via our Cookie Settings / Preferences Centre: tradeclover.in/cookie-policy
Adjusting your browser or device settings as described above
Withdrawal of consent will not affect the lawfulness of any processing carried out before you withdrew your consent, but it may affect your experience on the Platform.
11. Do Not Track and Similar Signals
Some browsers may offer a "Do Not Track" ("DNT") or similar setting that signals to websites that you do not wish to have your online activities tracked.
At present, there is no universally accepted standard for how to interpret DNT signals. Accordingly, we do not currently respond to DNT signals or similar mechanisms. We will review and may update our approach if a standard is adopted in the future.
You can still manage cookies and tracking technologies using the methods described in this Cookie Policy.
12. Legal Basis and Compliance
Depending on your jurisdiction and the nature of the cookie:
We may rely on your consent (for example, for analytics, advertising, and social media cookies that are not strictly necessary); and/or
We may rely on our legitimate interests (for example, for strictly necessary cookies used to operate a secure and efficient Platform), provided that such use is permitted under applicable laws.
We aim to align our cookie practices with applicable Indian laws and rules relating to electronic records, information technology, sensitive personal data, and consumer protection, as well as with good global practices. Where local laws require a higher standard, we will apply that standard in the relevant jurisdiction.
For more detail about how we process personal data, please refer to our Privacy Policy.
13. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in:
Applicable laws or regulatory guidance
Our technologies, cookies, or service providers
Our Platform features, services, or business practices
If we make material changes, we will take appropriate steps to inform you, such as:
Updating the "Last updated" date at the top of this Cookie Policy
Displaying a prominent notice on the Platform
Seeking your consent again where required by law (for example, for significant changes to the way we use cookies or for new categories of cookies)
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and related technologies.
14. Contact Us
If you have any questions, concerns, or complaints about this Cookie Policy or our use of cookies, you may contact us at:
Company: TRADECLOVER LLP
Address: 10th Floor 1002 Shiv Shrushti New Link Road Kandivali West 400067
Email: [Email address for privacy/cookie queries]
Customer Support Phone: [Customer support phone number]
If you are located in a jurisdiction where a grievance officer or similar contact is required, you may contact:
Grievance Officer Name: Bipin patel
Designation: Founder
Email: [To Be Announced - insert grievance officer email]
Address: 10th Floor 1002 Shiv Shrushti New Link Road Kandivali West 400067
We will endeavour to respond to your queries and resolve concerns in a timely manner, in accordance with applicable laws and our internal policies.
Cookie Banner & Consent Text (Ready-to-Paste)
This section provides practical, ready-to-paste text for cookie banners and consent prompts on TRADECLOVER's website and mobile app. You may adapt wording or layout to meet specific legal or design requirements.
1. Web Cookie Banner - Basic Version (Implied Consent with Settings Link)
Banner text (short form):
We use cookies and similar technologies to operate our site, improve your experience, and show you relevant offers. By continuing to use TRADECLOVER, you agree to our use of cookies as described in our Cookie Policy.
Buttons/links:
Button 1: Accept and continue
Text link 1: Cookie settings > points to [To Be Announced]
Text link 2: Cookie Policy > tradeclover.in/cookie-policy
2. Web Cookie Banner - Granular Consent (Recommended Where Explicit Consent Is Required)
Initial banner (concise summary):
TRADECLOVER uses cookies and similar technologies to run our Platform, personalise content, measure performance, and show relevant offers. You can accept all cookies, reject non-essential cookies, or manage your preferences. For more details, see our Cookie Policy points to this Cookie Policy tradeclover.in/cookie-policy
Buttons/links (first layer):
Button 1: Accept all cookies
Button 2: Reject non-essential cookies
Button 3: Manage preferences > opens detailed preferences / cookie management tool
Text link: Cookie Policy > points to this Cookie Policy tradeclover.in/cookie-policy
Preferences panel (second layer) - category descriptions:
Within the cookie settings or preferences centre ([To Be Announced]), you may present the following categories with toggles:
1. Strictly necessary cookies (always active; no toggle): These cookies are essential for TRADECLOVER to function and cannot be switched off. They are usually set only in response to actions you take, such as logging in, setting your privacy preferences, or using secure features.
2. Performance and analytics cookies (toggle: On/Off): These cookies help us understand how visitors use our Platform so we can measure and improve performance. They let us know which pages are most and least popular and how users move around the site or app.
3. Functional cookies (toggle: On/Off): These cookies enable enhanced functionality and personalisation, such as remembering your preferences and providing advanced features. If you do not allow these cookies, some services may not function properly.
4. Advertising and targeting cookies (toggle: On/Off): These cookies may be set through our Platform by us or our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites and apps. If you do not allow these cookies, you will experience less targeted advertising.
5. Social media cookies (toggle: On/Off): These cookies are set by social media services to enable you to share our content or log in using your social accounts. They can track your browser across other sites and build a profile of your interests.
Include a clear "Save preferences" button and an optional "Accept all cookies" button within the preferences panel.
3. Mobile App Consent Prompt - Example Text
For native mobile applications, you may display a consent prompt when the user first launches or after a significant update.
Prompt text (short):
TRADECLOVER uses cookies, device identifiers, and similar technologies to run our app securely, understand usage, and show you relevant content and offers. You can manage your choices at any time in Settings. For more details, see our Cookie Policy.
Buttons:
Button 1: Accept all
Button 2: Manage preferences (opens in-app settings/preferences screen)
Optional link: Learn more > opens Cookie Policy in in-app browser
In-app settings text (example):
You can control how TRADECLOVER uses analytics, functional, and advertising technologies in this app. Some technologies are strictly necessary for the app to work and cannot be disabled. Your choices will apply to this device and this app.
Provide category toggles similar to the web preferences centre and include:
Link: View cookie details > tradeclover.in/cookie-policy - insert link or in-app page reference to cookie list/vendor list
Link: View Cookie Policy > opens this Cookie Policy
4. Short Consent Reminder / Footer Text
In addition to the main banner, you may show a short reminder in the footer or settings pages:
Your cookie preferences TRADECLOVER uses cookies and similar technologies for essential operations, analytics, and personalised content. You can review or change your choices at any time in our Cookie Settings. Open Cookie Settings [ To Be Announced] View Cookie Policy tradeclover.in/cookie-policy
5. Email / Communication Reference (Optional)
When linking to the Cookie Policy from emails or notifications, you may use the following wording:
To understand how TRADECLOVER uses cookies and similar technologies on our websites and apps, and how you can control them, please review our Cookie Policy here: tradeclover.in/cookie-policy
This document is intended to be implemented directly on TRADECLOVER's Platform, with the placeholders replaced by the appropriate links, names, and contact details, and with the banners/consent text adapted to the specific technical and legal requirements of each deployment.
