This Cookie Policy explains how TRADECLOVER LLP uses cookies and similar technologies on our Platform. By using TradeClover, you agree to the use of cookies as described in this policy. Please read it carefully alongside our Privacy Policy.
1. Introduction
This Cookie Policy explains how TRADECLOVER LLP ("TRADECLOVER", "we", "us", or "our") uses cookies and similar technologies on our websites, mobile applications, and related online services (together, the "Platform").
It should be read together with our Privacy Policy, which explains how we collect, use, disclose and protect personal data more generally.
By continuing to browse or use the Platform, you agree that we can store and access cookies and similar technologies as described in this Cookie Policy, subject to your preferences and applicable law.
If you do not agree with the use of cookies as set out herein, you should adjust your browser/app settings accordingly, use our cookie management tools, or refrain from using the Platform.
3. Who Sets Cookies?
Cookies may be set by:
- First-party cookies: placed directly by TRADECLOVER when you visit or use our Platform.
- Third-party cookies: placed by third parties (such as analytics providers, advertising networks, social media platforms, payment service providers, fraud prevention and security partners) when you use the Platform.
We do not control the operation of third-party cookies, and their use is subject to the third parties' own privacy and cookie policies.
4. Why We Use Cookies
We use cookies and similar technologies for the following overarching purposes:
- 1To operate and secure our PlatformEnsuring basic functionality, network and information security, fraud prevention, and safe transactions.
- 2To improve your experienceRemembering your preferences (such as language and region), login state, and items of interest to streamline your use of the Platform.
- 3To understand and improve our servicesMeasuring how our Platform is used, which features are popular, and how campaigns perform so we can improve functionality, content, and user experience.
- 4To personalise content and marketingShowing relevant recommendations, offers, and advertisements on and off the Platform, subject to your consent where required.
- 5To comply with legal obligationsMaintaining records of consents and settings, and supporting our compliance with applicable laws and regulations.
5. Types of Cookies We Use
The specific cookies used on the Platform may change from time to time as we update or improve our services. However, they generally fall into the categories described below.
5.1 Strictly Necessary Cookies
These cookies are essential for the operation of the Platform and cannot be switched off in our systems. They are usually set only in response to actions made by you such as navigating between pages, logging in to secure areas, maintaining your session and security, and processing orders, payments, and other core marketplace transactions. Without these cookies, our services may not function properly.
- › Authentication and session management
- › Fraud detection and prevention
- › Load balancing and technical performance
- › Security (e.g., detecting repeated failed login attempts)
5.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with the Platform by collecting information such as which pages are visited most often, how users move around the site or app, and whether error messages are shown. The information collected is typically aggregated and used to measure traffic, analyse content effectiveness, diagnose technical issues, and improve overall performance.
- › Web and app analytics
- › A/B testing and feature experiments
- › Understanding referral sources and campaign performance
5.3 Functional Cookies
Functional cookies allow the Platform to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
- › Remembering your preferences (language, region, default currency)
- › Remembering your saved items or recent views
- › Providing enhanced features such as chat support, wish lists or personalised dashboards
5.4 Advertising and Targeting Cookies
These cookies may be set through our Platform by us or our advertising partners. They are used to deliver relevant advertisements, limit how often you see an ad, measure campaign effectiveness, and build audiences for relevant marketing. These cookies may track your browsing habits across websites or apps.
- › Interest-based and behavioural advertising
- › Retargeting/remarketing campaigns
- › Measuring impressions, clicks, conversions, and other ad metrics
5.5 Social Media Cookies
These cookies are set by social media services that we have added to the Platform to enable you to share our content with your friends and networks, or to log in using your social media accounts. These cookies can track your browsing across other sites and build a profile of your interests. If you disable these cookies, some social sharing and login features may not work.
6. Examples of How We Use Cookies on the TRADECLOVER Platform
Depending on the part of the Platform you use (for example, as a buyer, seller, or visitor) we may use cookies for the following illustrative purposes:
- •To keep you signed in as you move between sections of the Platform
- •To remember your account type (buyer/seller) and show relevant dashboards
- •To store your marketplace preferences (e.g., preferred product categories or filters)
- •To remember the items you have viewed or shortlisted so you can easily return to them
- •To understand how users engage with specific marketplace features, such as search, product listing pages, negotiation or messaging tools, and payment flows
- •To prevent duplicate form submissions, fraudulent transactions, or abusive behaviour
- •To show relevant recommendations or offers based on your activity on the Platform, subject to your consent where required
The exact cookies in use can change as we improve our systems. A more detailed and current list of cookies (including cookie names, providers, purposes, and durations) is available upon request.
7. Third-Party Cookies and Service Providers
We work with various third-party service providers and partners who may place cookies when you visit or use the Platform. These may include:
- •Analytics and measurement providers
- •Advertising and marketing partners
- •Social media platforms and login providers
- •Payment gateways and financial service providers
- •Customer support and communication tools
- •Security, fraud prevention and risk management providers
- •Cloud hosting and infrastructure service providers
Each third party's use of information collected via their cookies is governed by their own privacy and cookie policies. We encourage you to review those policies for more details.
8. Duration of Cookies (Retention)
Cookies can remain on your device for different periods:
- Session cookies: These cookies are temporary and expire once you close your browser or app session. They are typically used for essential functions such as maintaining your login state during a session.
- Persistent cookies: These cookies remain on your device for a longer period or until you delete them. They are used, for example, to remember preferences or to perform analytics and advertising over time.
We retain cookie-related information only for as long as necessary to fulfil the purposes described in this Cookie Policy or as required by applicable law.
9. Your Choices and How to Manage Cookies
You have several options to manage or control how cookies are used on the Platform.
9.1 Our Cookie Management Tool
We provide a cookie management tool that allows you to manage your cookie preferences, including enabling or disabling non-essential cookies (such as analytics, advertising, and social media cookies) at any time. Using this tool, you can review categories of cookies and their purposes, enable or disable specific cookie categories, and withdraw or modify your consent for non-essential cookies at any time. Please note that strictly necessary cookies cannot be disabled via this tool as they are essential for the Platform to function.
9.2 Browser Settings
Most web browsers allow you to view which cookies are stored on your device, block or restrict cookies from certain websites, delete all or specific cookies, and configure settings to block all cookies or receive alerts before a cookie is placed. The procedures for managing cookies vary depending on the browser. If you block or delete cookies, some features of the Platform may not work properly.
9.3 Mobile App Settings
On mobile devices, you may adjust permissions and settings in your device's operating system to limit or reset advertising identifiers, and manage in-app preferences (such as analytics and personalised advertising settings) where available.
9.4 Third-Party Tools and Industry Opt-Outs
Some third-party providers and advertising partners may offer their own opt-out mechanisms for specific cookies or interest-based advertising. Please note that opting out through such mechanisms does not mean you will no longer see advertisements; it generally means the ads will be less tailored to your interests.
10. Withdrawal of Consent
Where we rely on your consent to use cookies (other than strictly necessary cookies), you have the right to withdraw your consent at any time by changing your preferences via our Cookie Settings or adjusting your browser or device settings as described above.
Withdrawal of consent will not affect the lawfulness of any processing carried out before you withdrew your consent, but it may affect your experience on the Platform.
11. Do Not Track and Similar Signals
Some browsers may offer a "Do Not Track" ("DNT") or similar setting that signals to websites that you do not wish to have your online activities tracked.
At present, there is no universally accepted standard for how to interpret DNT signals. Accordingly, we do not currently respond to DNT signals or similar mechanisms. We will review and may update our approach if a standard is adopted in the future.
You can still manage cookies and tracking technologies using the methods described in this Cookie Policy.
12. Legal Basis and Compliance
Depending on your jurisdiction and the nature of the cookie:
- Consent: We may rely on your consent (for example, for analytics, advertising, and social media cookies that are not strictly necessary).
- Legitimate interests: We may rely on our legitimate interests (for example, for strictly necessary cookies used to operate a secure and efficient Platform), provided that such use is permitted under applicable laws.
We aim to align our cookie practices with applicable Indian laws and rules relating to electronic records, information technology, sensitive personal data, and consumer protection, as well as with good global practices. For more detail about how we process personal data, please refer to our Privacy Policy.
13. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in applicable laws or regulatory guidance, our technologies or service providers, or our Platform features and business practices. If we make material changes, we will take appropriate steps to inform you, such as:
- •Updating the "Last updated" date at the top of this Cookie Policy
- •Displaying a prominent notice on the Platform
- •Seeking your consent again where required by law (for example, for significant changes to the way we use cookies or for new categories of cookies)
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and related technologies.
14. Contact Us
If you have any questions, concerns, or complaints about this Cookie Policy or our use of cookies, you may contact us at:
TRADECLOVER LLP
Registered address: [insert address]
Email: [insert privacy/cookie email]
Phone: [insert phone number]
Grievance Officer
Name: [insert name]
Designation: [insert designation]
Email: [insert grievance officer email]
Address: [insert postal address]
We will endeavour to respond to your queries and resolve concerns in a timely manner, in accordance with applicable laws and our internal policies.
Have questions about your privacy?
Our team is happy to help you understand how we protect your data.
Contact Us